Make sure you check off these boxes if you’re looking to rank. And considering how many people search for this keyword every month, even moving up SEO Anomaly few spots could make a difference for me. That’s because resource pages are pages that someone created to link to the best stuff on a given topic. Because you can click on a number in the “Domains” column to see exactly which websites are linking to these broken pages. The takeaway here is that if you want people to link to your site, you need to actively promote your content. But when we got this infographic in front of the right people, they were happy to embed it on their blog.

Can you do SEO independently?

Get the most comprehensive tools for website marketing and move your website to the top of Google search results with Semrush. They’ve doubled the free trial period for Fit Small Business readers, so take advantage of the 14-day free trial to test Semrush’s SEO and content writing tools today. In addition to what you should do to rank higher on Google, there are things to avoid.

If you see a message telling you “Your search did not match any documents” then your site is not being indexed by Google. Double-check that you’ve spelled your websites domain name correctly (you can see I’ve added an extra ‘y’ in my domain name, below). A guest blog post is a free piece of content that you offer to another blog. In return, you’ll get at least a “bio” at the bottom of the guest post, where you can link to your homepage, a blog post, or (hopefully) whatever you like within reason.

4 Improve On-Page SEO

Especially my wildly popular free keyword research tool & AI article writer. Somehow, I also find time to write for publications like Fast Company, Forbes, Entrepreneur, The Next Web, Business Insider, and more. Let’s chat on Twitter (X?) and YouTube about our feelings (and business, of course).

Off-page SEO means, primarily, getting high quality links back to your website. You’ve hopefully already gotten a few links from good blog directories, but another great way to get them is to write guest posts on other sites in your blog’s niche. For instance, if someone types “blog marketing strategies” into google, my blog post 10 Blog Marketing Strategies to Get 584,863+ Readers is the first result. Also, does the traffic boost convert to more customers and sales? SEO is time-consuming and if you don’t track your results, you won’t know where to make changes and if it’s worth the time and effort.

• You deserve to rank high and share your awesome content with others.
• Bidirectional Encoder Representations from Transformers (BERT) is an AI system Google uses that allows us to understand how combinations of words express different meanings and intent.
• The more up-to-date your pages are, the better chance they have of reaching the top of the SERP.
• You can’t pay to rank higher on Google per se and paid tactics for link and review building should be avoided.
• All in One SEO is an established plugin with thousands of 5-star reviews on WordPress.org.

If your website is difficult for users to navigate and search engines to crawl, your keyword rankings will likely be negatively impacted. The search engine frequently updates its algorithms to enhance user experience, provide accurate results, and thwart black-hat SEO practices. Certain algorithm updates target practices like keyword stuffing, link spam, poor mobile usability, weak E-A-T signals, etc. The first step in content optimization is conducting periodic content audits.

You can monitor where your ads are showing on the search results page by checking your top and absolute top metrics. A regular Google Business Profile alone doesn’t offer much in the way of acquiring customers. They can find out where you are located and read your reviews—if they know to search your business name in the first place (creative business name ideas here!). Plus, you can track clicks to your website, appointment, or menu link using UTMs and Google Analytics. Google’s algorithm for ranking Business Profiles does not just consider proximity and relevance but also activity and quality of information. Optimizing your Google Business Profile sends these signals to Google to rank you higher in local results.

Once you’ve set up your ranking system, keeping it running smoothly is essential. Regular maintenance ensures that your data remains accurate, relevant, and useful. Here are some tips to help you maintain your system effectively. While Google Sheets is a versatile tool, it does have some limitations when it comes to ranking systems.

Proven Strategies to Improve Your Google Maps SEO

Google Maps Ads is not an organic way of promotion, however, you can still use it as a means of traffic acquisition. Keep in mind that the Google Maps API is not free for heavy usage. Still, adding Google Maps on your About and Contact pages (or whatever couple of pages you need) is absolutely viable.

It gives them a great platform for publishing content and helps them build an audience that loves their business (and hopefully backlinks to their site). Well, one of the best ways to increase backlinks to your site is through content marketing. The more high-value content you create, the more likely people are to find it and link to it. As a result, content that ranks well tends to get more backlinks. Content that doesn’t rank well tends to fall further and further into obscurity. In general, for a local business, a domain authority of is fairly good.