This can lead to improved performance — both on the search results pages and how visitors engage with your website. It automatically pulls information from your Google Search Console property. And provides you with a breakdown of keywords and phrases your website ranks for and gets clicks for. If your competitors rank for these keywords, you have a good chance to rank for them too. Based on factors like the quantity AND quality of your backlinks. And it’s something you need to prioritize as part of your SEO audit checklist.

SEO Audit 365 provides a comprehensive SEO audit report of your website that covers all aspects of on-page optimization. The report is also well-organized and provide clear insights into your website’s SEO performance. It will give you a thorough report of all the factors that will affect your site’s search engine optimization.

• Moreover, long redirect chains deplete PageRank, diminishing the link juice your page should receive.
• Now you have to use it in your content if you aren’t already.
• While Google says that 404 errors are an inevitable part of web crawling, it’s still not advisable to have a lot of them.
• It was a clear example of how addressing content credibility can turn a content devaluation into an opportunity for growth.

Large images on your website can seriously impact your site speed and performance. Ideally, you want to display images in the smallest possible size and in an appropriate format, such as WebP. Canonical tags are an important part of SEO, mainly because Google doesn’t like duplicate content.

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However, I will do my best to explain the more complex ones as we go. In this guide, I’m going to teach you how to perform a simple website audit to improve your SEO, usability, and maybe even your revenue. Enterprise SEO costs range from $5,000 – $25,000+ per month and will depend on the needs of your business and the competitiveness of your industry. Enterprise SEO services utilize highly-skilled labor from various experts, including SEM & SEO strategists, specialists, and web development consultants. The best social media marketing and SEO strategies are aligned to work together and maximize the impact of each.

Screaming Frog: best for technical audits

It ultimately shows you how well your site is optimized for search engines like Google and whether there are any issues with your site. Finally, a website audit finds issues that are hurting your SEO and conversions such as broken links, hidden content, and SEO Anomaly long page load speed times. Identifying these issues will help you address problems that are diverting traffic. One of the great things about this tool is that it measures page speed using field data that it captures whenever someone visits your website on Google Chrome.

But you can adjust the approach to align with your unique needs and goals. Overlooked issues and bugs often result in poor website indexing, faulty user experience, and lost profit. SEO audit tools are an absolute game changer when it comes to improving your SEO. Technical issues surface on almost every website at some point in their life.

Discover pages with an excessive number of outgoing links

However, the timeline can vary depending on the competitiveness of the keywords, the quality of your content, and the overall state of your website. In some cases, such as when technical issues are fixed, results can be seen much faster. Ensuring your site is properly indexed is crucial, and unfortunately, indexing issues can be easy to miss. For example, a global leader in roofing materials experienced a steep drop in traffic after an accidental “noindex” tag was applied to their entire site. Despite their best efforts, they could not identify the problem. After a strategy session with Cadence, the issue was quickly spotted and resolved, leading to a rapid recovery in traffic.